Isla Henderson A-Level NEA Coursework Year 2

 

  Website Analysis 3 https://www.vanityfair.com/?srsltid=AfmBOoqlGod2ON7GuYmn8_SpF1zCRGpiNj0ypKumbAFoHF-cn1VuDzAR The Vanity Fair website has a white background, ensuring any images of any colour won’t contrast with the background and make an unattractive mess of shades. However, unlike other conventional magazine websites, Vanity Fair use their bold red typography to create a statement of their brand as vivid and audacious. To the right of their logo positioned at the top of the page, there are two navigation tabs ‘newsletters’ and ‘menu’, which drop down to a signup to their paid content, and a variety of other tabs specific to the user’s interest, such as ‘celebrity’ and ‘business’. This demonstrates the primary target audience of middle-class. well-educated 25-54 year olds who are more interested in sophisticated topics and receiving frequent newsletters about the brand they have subscribed to, highlighting that Vanity Fair want their members to be vastly interested in and lo...

  Website Analysis 2 https://variety.com/ Similar to ‘Vogue’, the ‘Variety’ magazine website maintains a monochromatic colour scheme in its house style, suggesting sophistication as well as simplicity. This slightly deviates from their magazines, which involve a range of colours in a unique, artistic arrangement - ‘Variety’ may have done this to ensure the magazines are extra special and exclusive, as well as to create an unassuming brand identity that intrigues their audience. This develops their cross-media synergy as diverse, ensuring the same content or style isn’t repeated on their digital and print products, encouraging audiences to use both available sources rather than one or the other, maximising their revenue in each branch of the company. At the very top of the homepage, there are 11 navigation tabs that relate to entertainment such as ‘films’, ‘tv’, and ‘music’, demonstrating that the primary target audience is divergent from the female, fashion-lover demographic of ‘...

  Website Analysis 1 https://www.vogue.com/ The ‘Vogue’ Magazine website maintains a monochromatic colour scheme with a white background and black print to remain sophisticated and chic as per the theme, ideologies, and house style of their brand. This conforms to the style of its print magazines, maintaining their brand identity and creating an exemplary synergetic relationship between digital products and print products. This also allows the input of colourful images for each story, without clashing or contrasting with the overall background theme. At the top of the website, ‘Vogue’ is printed in the classic black font, directly central to draw reader’s attention, and a ‘subscribe’, ‘sign in’ and search link are arranged in the top right of the screen. The ‘subscribe’ tab has a black border with white font, piquing the interest of the users to encourage their desire to subscribe, whilst the ‘sign in’ tab is in black font without a border, but a simplistic symbol next to it, ind...

  Industry Data The magazine industry was launched in 1663 in Germany, with the first literary and philosophy magazine, which influenced the publication of The Gentleman’s Magazine in 1741 in London, kickstarting the UK’s role in the industry. The first popular British magazine was published in 1832, and averaged a weekly circulation of 209,000 copies. Since then, different genres have evolved, targeting a wider range of audiences to increase the overall market revenue of the industry. The highest circulation statistics are seen in the 20th century, due to the reliance on tangible products before technology had advanced - these figures were primarily supported by the distribution of free supermarket magazines (such as Tesco and Asda), which reached a circulation of 1.5 million copies per issue. In 2024, the Bauer Media company dominated the industry, with a circulation of 96 million copies for their range of magazines such as ‘Tv Choice’ and ‘Grazia’. However, due to the modern da...