Website Link
https://2403839.wixsite.com/my-site-1 my linked page is a category page (press 'shopping' menu bar) -- https://2403839.wixsite.com/my-site-1/category/all-products
Posts
Statement of Intent
For my print product, I will establish a clear, sophisticated brand identity across the magazine covers and contents pages, primarily targeted to 16-25 year olds of the middle-class and upmarket audience, who are articulate in their fashion choices. I will include a typeface of serif fonts across the products, to ensure they connect together with a house style, whilst being easy-to-read and refined, appealing to the demographic with a subtle elegance they would strive to achieve. Whilst inputting my own creative flair on the brand, I need to ensure it fits the principles of Conde Nast; I will create minimalistic covers that reflect the ‘Vogue’ style, giving focus to the models and cover lines, without crowding text and images together to make it look too busy. To create my own aesthetic that intrigues and attracts the upmarket audience, I will revolve my fashion style around the regency era, where wealth was represented through distinguished dress - this will also appeal to the ‘G...
Website Analysis 3
Website Analysis 3 https://www.vanityfair.com/?srsltid=AfmBOoqlGod2ON7GuYmn8_SpF1zCRGpiNj0ypKumbAFoHF-cn1VuDzAR The Vanity Fair website has a white background, ensuring any images of any colour won’t contrast with the background and make an unattractive mess of shades. However, unlike other conventional magazine websites, Vanity Fair use their bold red typography to create a statement of their brand as vivid and audacious. To the right of their logo positioned at the top of the page, there are two navigation tabs ‘newsletters’ and ‘menu’, which drop down to a signup to their paid content, and a variety of other tabs specific to the user’s interest, such as ‘celebrity’ and ‘business’. This demonstrates the primary target audience of middle-class. well-educated 25-54 year olds who are more interested in sophisticated topics and receiving frequent newsletters about the brand they have subscribed to, highlighting that Vanity Fair want their members to be vastly interested in and lo...